Marketing your property this summer is the smart move with Dewhurst & Co
Tue 19 Jul 2016
The most successful business people, entrepreneurs and inventors are the ones who are prepared to challenge orthodox ideas. Think Bill Gates, Steve Jobs and James Dyson. Or in sport, Clive Woodward and Pep Guardiola. Similarly, after 20 years successfully marketing properties in Swindon, Dewhurst & Co have learnt that a little creative thinking can also help you sell your home.
“It is a widely held view that summer is not the ideal time to put your property on the market,” says Chris Dewhurst, director at Dewhurst & Co, “but while it’s true that other seasons might generate a higher volume of sales, it’s also a fact that summer can be the perfect time for certain types of property. And with fewer viewings to choose from, more of the serious buyers who need to move quickly will get to see your home. Things like job relocation mean some buyers simply can’t wait until later in the year.”
Choosing the right season to market a house or flat depends on a variety of factors, including the property itself, its surroundings and the area you live in. Houses with nice green spaces or elevated properties that get pleasant breezes lend themselves to being sold in summer. Likewise, homes that are generally quite dark and cold in winter. Open windows bring older houses to life and gardens look better in summer than in mid-winter.
Summer can also be the perfect time to market village properties, another Dewhurst speciality. “A gorgeous barn conversion or a thatched cottage in a picture postcard village will be particularly appealing in the summer,” says Chris Dewhurst. “Wiltshire is England’s quintessential green and pleasant land, and as a rural dweller myself I really appreciate how beautiful village properties look in summer.”
Finally, here are a few tips from Dewhurst & Co on how to maximise summer appeal.
- Create summer ‘kerb appeal’
Paint your front door. Make your entrance welcoming and warm. Trim front hedges. Plant flowers. Hide the recycling bins. Clean driveways with a pressure washer.
- Gorgeous gardens sell houses
Mow the lawn twice a week. Grass grows faster in the summer, even in England!
- Decorate with summer accents
Add vivid blue decor items for a calming effect. Replace dark accent pillows and throws with brighter summer hues.
- Let the light in
Remove heavy curtains that make rooms look smaller. Open shutters and blinds
- Summer refreshment
Fill the sink with ice cubes and cold drinks for viewings, even offer a few light snacks in the garden – help buyers visualize their own dream summers.
- Freshen up with natural fragrances
Fill the air with fresh cut peonies and gardenia for the living room, herbs for the kitchen.
- Keep things cool with open windows
There’s nothing worse than a stuffy room in summer. If it’s hot outside (we’re being optimistic!) a cool indoors will keep visitors indoors viewing your home for longer.
LET US HELP YOU SELL YOUR PROPERTY THIS SUMMER. To get a FREE valuation in 24 hours, please contact Chris Dewhurst on 01793 701111 or firstname.lastname@example.org
DEWHURST & CO. 1996 - 2016. TWENTY YEARS' EXPERIENCE SELLING HOMES IN SUMMER